What Gardening and Your Wealth Have in Common An effective way to learn a complicated industry is to find parallels between it and other industries that you are already familiar with. In founding Pomona we made the distinct link between gardening and investing. Remember, Pomona was the Roman goddess of orchards. The two may seem miles apart, but gardening and investing are driven by a lot of the same forces, and the things that trip people up in gardening are the same forces